Here are some general tips on how to complement online marketing efforts:

1. Use offline marketing methods: Utilize offline methods such as brochures, flyers, business cards, and networking events to promote your brand and your online marketing efforts.

2. Choose the right social media channels: Identify which social media channels are most effective for your business and focus on those channels. This helps you to not only build your online presence, but also target your audience effectively.

3. Optimize your website: Ensure that your website is optimized for search engines and includes relevant keywords. This will help your website rank higher in search results and drive traffic to your website.

4. Create valuable content: Develop content that is valuable and informative to your audience. This includes blog posts, videos, infographics, and social media posts.

5. Collaborate with other businesses: Collaborate with other businesses to cross-promote and reach new audiences. This can involve teaming up on social media content, advertising campaigns, or promotions.

6. Use paid search: Paid search campaigns can help drive traffic to your website and boost online sales. This can involve using platforms such as Google AdWords, Bing Ads, or Facebook Ads.

There are many ways to complement your online marketing efforts. By using a variety of strategies, you can reach new audiences and increase engagement with your brand.